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Butterflies are an indicator species and unfortunately the rapid decline of butterflies and moths is an indication of a much bigger problem in the global ecosystem. Butterfly Conservation’s Big Butterfly Count is a UK-wide survey which aims to help scientists assess the health of the environment. It does this by asking the public to count the amount and type of butterflies (and some day-flying moths) they see. It’s the largest butterfly survey of its kind in the world. The data it provides is invaluable insight to Butterfly Conservation enabling them to better protect the environment for butterflies, wildlife and people.
The Challenge
The Butterfly Conservation needed a digital solution that was suitable for both citizen scientists, and data scientists and ecologists behind the scenes.
Natural Apptitude was faced with the challenge of creating a simple to use interface which allowed users to quickly and easily record their butterfly or moth sightings, whilst also allowing Butterfly Conservation to manage the vast amount of data that is gathered during the "Big Butterfly Count" each year.
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Working with Butterfly Conservation
Gillian Power, Head of Communications explains why partnering with Natural Apptitude was the obvious choice for them:
“As we don’t have the in–house capacity to do this, partnering with Natural Apptitude was the obvious choice for us, given both your track record with projects relating to citizen science and the fact that we can utilise the Coreo platform. You came highly recommended by the data science team and by others outside of the organisation. Your obvious commitment to the environment is also a real asset – it makes everything really easy for us.“
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The Result
The uptake for the Big Butterfly Count has increased year on year and Gillian is thrilled to see what a positive impact software can have on projects like this.
Last year, over 100,000 people across the UK logged sightings of butterflies and day flying moths which is vital data for Butterfly Conservation’s team of scientists and ecologists to build an accurate picture of butterfly and moth numbers in a wide range of environments.
Read the News article
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“Without citizen science projects like the Big Butterfly Count, organisations like ours would be unable to collect consistent data on the scale we need to accurately understand what is happening in the natural world.
Some people might think data collection is dull, but it’s not at all. It sits at the core of what we do because if we don’t know what’s broken, we can’t fix it. Citizen scientists, software, apps and platforms like Coreo are critical for the work we do and in the fight to protect our natural world.“
Gillian Power
Head of Commuications
Butterfly Conservation
“Without citizen science projects like the Big Butterfly Count, organisations like ours would be unable to collect consistent data on the scale we need to accurately understand what is happening in the natural world.
Some people might think data collection is dull, but it’s not at all. It sits at the core of what we do because if we don’t know what’s broken, we can’t fix it. Citizen scientists, software, apps and platforms like Coreo are critical for the work we do and in the fight to protect our natural world.“
Gillian Power
Head of Commuications
Butterfly Conservation
